Here’s What Happened On Social Media In July 2022

Here’s What Happened On Social Media In July 2022It’s hard to keep up with changing marketing and social media trends that might affect your growth strategies, engagement rates and Google search rankings. Here’s a quick list of updates for you I curated over last month!TiktokTiktok launched the “Follow Me” event for small businesses to get better at Tiktok.Tiktok reportedly dropped plans of expanding shops to the US & Europe after launching in the UK.Tiktok launches Content Filtering with a new feature called “Content Levels”. It’s a game changer!Tiktok partners with solutions to provide better sales-related solutions for Advertisers.Tiktok will now let users turn on closed captions even if a creator doesn’t have them.Tiktok announces access to 2 new APIs and focuses on providing more transparency!Instagram:Instagram Reels API is open for developers and businesses to use.Instagram now lets iOS user delete their account in App.Instagram expands access to reel templates, Adds new music, and much more.Instagram launches new updates to its subscription feature and they are actually good.Instagram launches its creator marketplace but it’s invite-only at this time.Instagram announced every video under 15 minutes is considered now reels.Instagram is back with Maps and now stories are shown with location tags. It’s the best IG feature of the year.Instagram’s new payment feature allows users to buy products via DMs.You can now boost IG reels within App with promote button.Instagram received backlash after last week’s feature launch, now they are stepping back with 2 features.Instagram launches Dual-Camera features like the new social media platform “BeReal”.Reddit:Reddit launches Collectible Avatars (NFTs), the biggest NFT project of all time and the platform doesn’t want to call them NFTs.Reddit Post Insights is now available on mobile for some users.Reddit partners with Giphy to bring Gifs to Reddit’s comment section.Reddit works on adding text to images and other types of posts.Marketing:Firefox removes unknown tracking parameters from URLs.Microsoft Advertising launched Automatic updates for Shopping campaigns and much more!Netflix partners with Microsoft to launch Ads on the platform!Hootsuite rebrands to seek more exposure in the social media marketing space.WordPress 6.0.1 Update released with multiple bugs fixed.WordPress releases Gutenberg 13.7 focused on Workflow!Microsoft Teams is launching Facebook Features to make it more interactive.T-Mobile refreshes the Ad business with a new name and Ad-based insights.Amazon Advertising Venture grows 18% in Q2. (MD)Hulu to begin accepting political issue Ads.Twitter:Twitter is testing the new “Bitmoji” Integration to display digital characters.Twitter announces CoTweets and collaborative tweets for creators.Twitter rolls out unmentioned feature to all users.Twitter launches A/B Testing on Ads API.Twitter will remind you to add Alt text to images from now with alerts.Twitter blames revenue drop in Q2 2022 on Elon Musk.Twitter starts testing allowing post images, videos, and Gifs in one tweet.Twitter is back with a new feature called “Status” a rip of an old failed feature.Meta:Facebook launched “Creator Collaborations” to help boost Creator exposure.Meta expands Business Support with Updated “Pro Team” Initiative.Meta is dumping Facebook Logins for Metaverse, Plans to launch new Metaverse IDs in a few months.Meta takes action against data scraping that occurs on the platform.Facebook’s new test allows you to have up to five profiles.WhatsApp allows you to react to messages with any emoji not just chosen ones.Facebook launches new “Feeds” tab where you can see friends and users you follow posts in chronological order.Meta launches “small business support” project.Facebook gaming now lets creator turn their live gameplay into reels.Meta posts its first-ever quarterly revenue decline.Meta will no longer pay US Publishers for News Content.Meta introduces Revenue sharing options for Creators.WhatsApp will alert users about new features with bots just like Telegram and Signal.YouTube:YouTube Disables Hidden Subscribers Count.YouTube Tests Disappearing Community posts and membership gifting.YouTube launches Updated Shorts analytics with two new features.YouTube answers questions about community guidelines.YouTube picture-in-picture mode is rolling out to more iPhone and iPad users.YouTube partners with Shopify to add live shopping features.YouTube decreases the length of the copyright Dispute Process.YouTube launches text markup and New loyalty badge options.YouTube launches a music program for creators and tests disappearing community posts.YouTube makes it easier to turn Long Videos into Shorts with new features.Pinterest:Pinterest CEO is changed, Former Commerce Chief at Google Bill Ready is the new CEO at Pinterest.Pinterest launched 4 new Shopping features showing more focus on e-commerce.Pinterest will provide employees more flexibility with their ‘Pinflex’ incentive

Here’s What Happened On Social Media In July 2022

Here’s What Happened On Social Media In July 2022

It’s hard to keep up with changing marketing and social media trends that might affect your growth strategies, engagement rates and Google search rankings. Here’s a quick list of updates for you I curated over last month!

Tiktok

  • Tiktok launched the “Follow Me” event for small businesses to get better at Tiktok.
  • Tiktok reportedly dropped plans of expanding shops to the US & Europe after launching in the UK.
  • Tiktok launches Content Filtering with a new feature called “Content Levels”. It’s a game changer!
  • Tiktok partners with solutions to provide better sales-related solutions for Advertisers.
  • Tiktok will now let users turn on closed captions even if a creator doesn’t have them.
  • Tiktok announces access to 2 new APIs and focuses on providing more transparency!

Instagram:

  • Instagram Reels API is open for developers and businesses to use.
  • Instagram now lets iOS user delete their account in App.
  • Instagram expands access to reel templates, Adds new music, and much more.
  • Instagram launches new updates to its subscription feature and they are actually good.
  • Instagram launches its creator marketplace but it’s invite-only at this time.
  • Instagram announced every video under 15 minutes is considered now reels.
  • Instagram is back with Maps and now stories are shown with location tags. It’s the best IG feature of the year.
  • Instagram’s new payment feature allows users to buy products via DMs.
  • You can now boost IG reels within App with promote button.
  • Instagram received backlash after last week’s feature launch, now they are stepping back with 2 features.
  • Instagram launches Dual-Camera features like the new social media platform “BeReal”.

Reddit:

  • Reddit launches Collectible Avatars (NFTs), the biggest NFT project of all time and the platform doesn’t want to call them NFTs.
  • Reddit Post Insights is now available on mobile for some users.
  • Reddit partners with Giphy to bring Gifs to Reddit’s comment section.
  • Reddit works on adding text to images and other types of posts.

Marketing:

  • Firefox removes unknown tracking parameters from URLs.
  • Microsoft Advertising launched Automatic updates for Shopping campaigns and much more!
  • Netflix partners with Microsoft to launch Ads on the platform!
  • Hootsuite rebrands to seek more exposure in the social media marketing space.
  • WordPress 6.0.1 Update released with multiple bugs fixed.
  • WordPress releases Gutenberg 13.7 focused on Workflow!
  • Microsoft Teams is launching Facebook Features to make it more interactive.
  • T-Mobile refreshes the Ad business with a new name and Ad-based insights.
  • Amazon Advertising Venture grows 18% in Q2. (MD)
  • Hulu to begin accepting political issue Ads.

Twitter:

  • Twitter is testing the new “Bitmoji” Integration to display digital characters.
  • Twitter announces CoTweets and collaborative tweets for creators.
  • Twitter rolls out unmentioned feature to all users.
  • Twitter launches A/B Testing on Ads API.
  • Twitter will remind you to add Alt text to images from now with alerts.
  • Twitter blames revenue drop in Q2 2022 on Elon Musk.
  • Twitter starts testing allowing post images, videos, and Gifs in one tweet.
  • Twitter is back with a new feature called “Status” a rip of an old failed feature.

Meta:

  • Facebook launched “Creator Collaborations” to help boost Creator exposure.
  • Meta expands Business Support with Updated “Pro Team” Initiative.
  • Meta is dumping Facebook Logins for Metaverse, Plans to launch new Metaverse IDs in a few months.
  • Meta takes action against data scraping that occurs on the platform.
  • Facebook’s new test allows you to have up to five profiles.
  • WhatsApp allows you to react to messages with any emoji not just chosen ones.
  • Facebook launches new “Feeds” tab where you can see friends and users you follow posts in chronological order.
  • Meta launches “small business support” project.
  • Facebook gaming now lets creator turn their live gameplay into reels.
  • Meta posts its first-ever quarterly revenue decline.
  • Meta will no longer pay US Publishers for News Content.
  • Meta introduces Revenue sharing options for Creators.
  • WhatsApp will alert users about new features with bots just like Telegram and Signal.

YouTube:

  • YouTube Disables Hidden Subscribers Count.
  • YouTube Tests Disappearing Community posts and membership gifting.
  • YouTube launches Updated Shorts analytics with two new features.
  • YouTube answers questions about community guidelines.
  • YouTube picture-in-picture mode is rolling out to more iPhone and iPad users.
  • YouTube partners with Shopify to add live shopping features.
  • YouTube decreases the length of the copyright Dispute Process.
  • YouTube launches text markup and New loyalty badge options.
  • YouTube launches a music program for creators and tests disappearing community posts.
  • YouTube makes it easier to turn Long Videos into Shorts with new features.

Pinterest:

  • Pinterest CEO is changed, Former Commerce Chief at Google Bill Ready is the new CEO at Pinterest.
  • Pinterest launched 4 new Shopping features showing more focus on e-commerce.
  • Pinterest will provide employees more flexibility with their ‘Pinflex’ incentive program.
  • Pinterest expands Idea Pin Ads to Argentina, Colombia, and Chile.
  • Pinterest Adds Real-time analytics to its mobile App.
  • Pinterest partners with Creator Marketing platform “Jellysmack” to launch a new 18-episode content series.

LinkedIn:

  • A LinkedIn Business manager is now in a public beta.
  • LinkedIn carousels are official and a dedicated feature for carousels is coming.
  • LinkedIn announces expansion of the Creator accelerator program.
  • LinkedIn adds Support for Ukrainian.
  • LinkedIn launches a new collective community for B-to-B Marketers.

Snapchat:

  • Snapchat Paid Subscription was launched in the first week of July.
  • Snapchat eyes on adding NFTs as AR filters to the app.
  • Snapchat brings a web version of the app after a decade.
  • Snapchat’s growth slows in Q2 data shows.
  • Snapchat Launches a new creator fund for Independent artists awarding up to 100k per month.

Google:

  • Google Updates Crawl Status Report Help Docs.
  • Google Ads scripting with launching Ads Script templates.
  • Google releases Ads editor version 2.1 with 10+ new features.
  • Google Search Console Insights now supports Google Analytics 4.
  • New Improved Google Ads Targeting Options.
  • Google’s Creative Ad Studio is now available to all businesses.
  • Google Ads performance Max campaigns gain new features.
  • Google shuts down the “Google My Business” Mobile App.
  • Google Analytics adds conversion, bounce rate, and UTM parameters.
  • Google search console adds CNAME Verification.
  • Google Ads launches new features making Video Ads Creation Easier.
  • Google adds Automatic Upgrades to Performance Max for Smart Shopping Campaigns.
  • Google adds messaging automation through business profiles.
  • Google gives Third-party cookies Another Year.
  • Google Analytics 4 shows Performance Max and smart shopping Data.
  • Google July 2022 Product Review Algorithm Update is here.
  • Google Ads will automatically switch some conversion actions to data-driven attribution.
  • Google search Ad revenue grows, while Microsoft Ad revenue falls back.

Thanks for reading-